Social Media Speakers & Agenda

Agenda

[12:00 - 1:00] Registration
[1:00 - 1:30] Opening Remarks/Keynote
[1:45 - 2:30] Concurrent Workshops:

• Twitter for Business
• The Elephant in the Room: Social Media ROI
• Online Video
• Reinventing Yourself with Social Media

[2:45 - 3:30] Concurrent Workshops:

• Facebook for Business
• Business Blogging
• Social Media and Traditional Media
• Social Media and Security Threats

[3:45 - 4:30] Concurrent Workshops

• LinkedIn for Business
• Search Engine Optimization and Social Media
• Podcasting: A Marketing Strategy
• Social Media/Social Good – How individuals and organizations can get involved in promoting social good through social media

[4:45 - 7] Networking event with cash bar; first round on us!

Speakers

Fred Abaroa – Born into a low income Mexican American home, Fred watched a lot of television. He loved commercials and imagined what impact they had on the public and their buying habits. Now many years later Fred has fufilled his dreams through his work with Ziff-Davis, Pepsi, ABC News, Philips Lighting, General Mills, Nabisco, the States Of Maine, Georgia, Minnesota, Michigan, California and Wisconsin, Disney, Yahoo, Yamaha, Hilton Hotels, Oakhurst, Hannaford, Kraft Foods, Lego, and many other companies.

Fred presently is the Marketing Imagineer for WK Enterprises creating market strategies for local businesses in Maine, including Costa Vida Fresh Mexican Grill. Fred was awarded a patent in 1999 for “Web browser detection & default page home page modification” and has been a key contributer for two EXPLOR awards. Fred achieved an Expert Level certificate in Micro Expression by Dr Paul Ekman. I, I mean, Fred is a shameless promoter and has been recruited by many non-profits, including Easter Seals, Boy Scouts of America, and the Coastal Maine Botanical Gardens to be on their marketing committees.

Fred is on our podcasting panel.

Jason C. Blais – As Director of Business Development, Jason is responsible for developing new partnerships and identifying new programs to help build the JobsInTheUS.com brands, including JobsInME.com.

He has spent more than 15 years in business development and marketing, primarily for media companies, has been a member of SHRM for 5 years, and is an active member of local HR networking associations in Portland, ME; Keene, NH; and Worcester, MA. Blais currently sits on the Board for the 2010 Granite State Human Resource Conference as Chair of the Marketing Committee.

He started with JobsInTheUS.com in January of 2004, as a senior account manager, joining the company’s esteemed President’s Club in 2005 by virtue of his excellence in internal and external service and commitment to innovation within the company. Blais developed and oversaw the company’s field marketing program, created to establish a stronger local connection to the markets served by the JobsInTheUS websites. In this capacity, he managed all field sales and marketing activity along with the outreach and education programs, establishing professional development seminars for HR professionals, as well as building the largest event marketing presence in New England. Jason has written and presented HRCI-Certified seminars on recruitment advertising to groups of employers all across New England and New York, and has developed the LinkedIn for Business Development training for JobsInTheUS staff.

Jason is presenting LinkedIn for Business.

Rich Brooks – Rich is president and founder of flyte new media, a Web design and Internet marketing company located in Portland, Maine. His monthly flyte log email newsletter and company blog focus on Web marketing topics such as search engine optimization, blogs, social media, email marketing, and building Web sites that sell. He is currently a featured blogger at MaineBusiness.com and an Expert Blogger at FastCompany.com.

He teaches a Web marketing course for entrepreneurs at the University of Southern Maine’s Center for Continuing Education. He is also the “tech guru” on WCSH Channel 6’s evening news show, 207, and has been interviewed by the Channel 6 news team for technology reports.

Rich is a founder of FTW and will be presenting SEO and Social Media Marketing.

Chrystie Corns

Chrystie Corns – Chrystie is the Social Marketing Manager for WHERE (www.where.com) a Boston-based mobile start-up. She is responsible for implementing brand to consumer social marketing efforts for WHERE. As a freelance social media consultant, Chrystie, uses her professional experience in the areas of Search Engine Optimization, Social Marketing, and Branding to implement marketing strategies to bring out a company’s personality. Based in Maine, Chrystie, also educates real estate agents about Social Media through The Real Estate Learning Group.

Chrystie is one of the founders of Social Media FTW and is presenting on Twitter for Business.

Greg Daly – For over 19 years, Greg has been successfully communicating to both consumers, businesses and peers. He has worked at global advertising agencies, as well as small boutique shops. His abilities then led him to Spike TV where he worked on the network’s core branding and advertising in-house. After spearheading the day-to-day leadership of the creative department at Pierce Promotions, and winning several awards, Greg ventured out on his own to start ‘Brand Royal’ – a branding/marketing/advertising consultancy that focuses on social media marketing and bringing the relationship between communities and their brands closer together.

Justin Ellis – Justin is a columnist/writer and multimedia producer at the Portland Press Herald/Maine Sunday Telegram, the largest daily and Sunday newspaper in Maine. Justin writes a weekly culture column on community issues, pop culture and young people. In his time at the paper he has covered politics, business,  consumer technology and Internet trends. He has reported live from events like South by Southwest Interactive, Pop!Tech and the inauguration of President Obama.

A member of the online staff for PressHerald.com, Justin produces short videos, slideshows and other multimedia. He is also the author of the popular NXT blog and podcast on Pressherald.com, which covers culture as well as local arts and entertainment.

A product of the Midwest, Justin is originally from Minnesota, and a graduate of the Missouri School of Journalism at the University of Missouri, Columbia, where he worked for the Columbia Missourian and Investigative Reporters and Editors. In his free time he enjoys record collecting, travel, cooking and watching home-improvement shows.

Justin is on our Mainstream Media and Social Media panel.

David  Jacquet – David is a senior information security consultant, practice director and the CEO for InfoSecurus, Inc. He has been serving banks, government agencies and private companies in New England for the past twelve years.

David has been involved in penetration testing, computer forensics, information security training, content development and compliance engagements. He has published 12 IT-related books, and prior to working in IT, was an instructor for such institutions of higher learning as Bowdoin College, MIT and the Naval Academy.

David is speaking on Social Media and Security Threats.

Candace Karu – In her capacity as the Consumer Lifestyle Commentator for the Vermont-based Cabot Creamery Cooperative, Candace writes about health, fitness, lifestyle, and wellness issues as well as representing Cabot at health and fitness events around the country.

In addition to her career as a writer, Candace has dedicated her life to running and fitness. She has run in over 200 road races from Sydney to Shanghai, Israel to Iceland, and cities throughout the United States. She is a veteran of 19 marathons including Boston, New York, and Washington, D.C. Previously she was Editorial Director for Running Times magazine and Editor at Large at Maine Home+Design magazine.

She is Chair of the Board of Trustees for Maine College of Art in Portland, Chair of the Dean’s Advisory Council-College of Arts and Science at New York University and is on the advisory board of Z.A.P. Fitness Foundation in Blowing Rock, North Carolina.

You can visit her website at www.candacekaru.com.

Candace will be speaking on Social Media/Social Good.

Jaica Kinsman – Jaica is a user experience architect fascinated by the social web. Her company J Kinsman Studios focuses on user-centric solutions and interactive media experiences that spark conversation, increase brand awareness and drive traffic. Kinsman is a graduate of Bowdoin College and resides in Portland, ME. Jaica is responsible for internet marketing and community engagement for the Guiding Stars Licensing Company.

Jaica is one of the founders of Social Media FTW and is presenting on Facebook for Business.

Mike Lewis – Mike is an entrepreneur and marketing executive with a 14-year track record of success as a senior manager at early-stage technology companies. He is an active blogger and social media enthusiast with a deep experience assisting companies – large and small – realize the benefits of social media as a marketing channel.

Before Awareness, Mike was the CEO and Co-Founder of Stimulate Solutions, a SaaS software provider focused on leveraging social media to target leads and increase demand. He was responsible for general management and company operations, business development, marketing and sales.

Prior to forming Stimulate, Mike led marketing activities at several early stage technology firms, helping them mature into highly successful organizations. As Vice President of Marketing at PlatformQ, Mike increased demand by 120% and increase strategic partners by 200%. As Vice President of Marketing at Salesnet, he drove all marketing activities, leading up to the company’s acquisition by RightNow Technologies (NASDAQ: RNOW). At StreamServe, Inc., Michael led marketing during a time of rapid growth when the company saw an increase in U.S. license revenue of 166% and a 50% increase in overall revenue.

Mike has been the President of the Business Marketing Association Boston since January of 2005. Michael earned a BA in Organizational Psychology from Stonehill College and an MBA from Bentley University.

Mike is presenting The Elephant in the Room: Social Media ROI.

Franklin McMahon – Franklin is founder of Franklin McMahon Studio and is a New Media Producer/Director specializing in on-line video, podcasts, multimedia, writing and photography. With a client list that includes Adobe, FOX, Time Warner, McDonalds, Covergirl and HP, his range of work spans many industries.

His on-line shows and podcasts have produced millions of downloads in over 20 countries and he has been featured on Wired.com, ABC Boston and BBC America. His podcast Rumor Girls ran weekly on Sirius Satellite Radio and the video version was the 5th most downloaded podcast of the year in 2006 according to Yahoo News. As an international photographer, his photo work has been seen in ads and magazines for clients such as Microsoft, and his coverage of the industry as a writer can be read in publications such as MovieMaker, Millimeter, DV, Res and Computer Arts Projects. Locally he has developed several Maine-based social organizations such as Portland Media Artists and Facebook Maine. His website and podcast Media Artist Secrets features career advice for content producers specializing in new media.

Frank is on our podcasting panel.

Carl Natale – Carl has helped create and maintain more than 50 blogs for MaineToday.com since 2001. The blogs have covered areas as diverse as pets, outdoor adventure and business. His counsel was sought on the technical, strategic and philosophical issues. He also wrote many blogs for MaineToday.com on politics, sea kayaking, nudity in Maine and how to improve your business. His mission for The Takeaway, his blog updated each weekday at MaineBusiness.com, is to help small business owners make better decisions.

Carl is on our blogging panel.

Amanda O’Brien – Originally from Peaks Island, Maine, Amanda headed to the University of New Hampshire to complete a BA in Communications before returning to Maine. Prior to Hall, she maintained the websites of local radio stations and managed e-newsletters for Citadel Broadcasting. Today she manages Hall’s inbound marketing team and is responsible for social network marketing strategy, implementation, fulfillment, training and validation for corporate clients. When she is not speaking at conferences and to business groups about social networking and conversation marketing, she contributes to the company blog, SEO Vision. She is also the “corporate Twitterer”.

Amanda is on our online video panel.

Jeff Parsons – Originally from South Paris, Maine, Jeff has worked as a radio personality in his home state for the past 18 years, with the last 13 at top 40 station Q97.9, WJBQ in Portland Maine. He and his partners, Meredith Manning and Lori Voornas, have one the most successful morning radio programs in the Portland area. Back when Q97.9 launched in 1996, Jeff designed and published the first radio station web site in the Portland market and has been finding new and creative ways to engage with his audience through the Internet ever since.

He’s also co-host of Word On The Tweet Podcast, a weekly round table discussion of news about Twitter.

Jeff is on our Mainstream Media and Social Media panel.

Kyle Pouliot – Born and raised in Massachusetts, Kyle ventured to “Vactionland” to actually get some work done! Graduating from Johnson & Wales University with a B.S. in Computer Graphics and New Media, Kyle joined Hall in 2009 with a versatile background in XHTML/CSS programming, web design and even multi-user virtual environment development. Kyle will still watch the Bruins game with you after he beats you at ping-pong.

Kyle is on our online video panel.

Sarah Wallace – Sarah  serves as a freelance writer who specializes in social media writing services. She provides blogging, Twitter and Facebook services, editing and consulting to clients in a variety of industries.

Sarah has spent the past two decades working as a writer and editor for various print and web publications. She has also served as a research analyst for the telecom industry and has worked for organizations such as the Smithsonian, KPMG and PBS. You may view more information about her services at http://www.sarahwallace.com.

Sarah is on our blogging panel.

Lynnelle Wilson – Lynnelle is founder and president of Bold Vision Consulting. She brings professional and corporate working experience to clients. Having held senior positions in marketing, new business development and client service for global institutions — as well as owning and operating her own small businesses — Lynnelle brings real experience and real-world perspectives to helping today’s organizations achieve breakthrough success.

Lynnelle is on our blogging panel.