Social Media Speakers & Agenda

We’re very excited about our speaker line up this year! While the final agenda won’t be announced until a week or so before the event (and after you, our faithful attendee have had a chance to weigh in on what sessions you plan on attending,) we can tell you the general lineup!

Keynote:

Keynote: Coach Deb Micek, Author of Secrets of Online Persuasion, co-author Twitter Revolution, owner of QuanSites, “The Social Media Queen”
Author of the First published book on New Media marketing, “Secrets of Online Persuasion,” back in 2004 before entrepreneurs realized how powerful Blogging was for business. Committed to being the bleeding edge authority on New Media marketing, Coach Deb revealed the power of Twitter for business and politics in 2008, with the world’s First published book on Twitter, “The Twitter Revolution”.

Recognized as a trend-setter and New Media Marketing Strategist, as the Founder  of RPM Success Group Inc., Coach Deb still keeps things simple for her clients to understand and implement as their motivational Coach (and secret weapon.) Creator of  the Time-warping, Google dominating, New Media marketing software: “QuanSite” has put Coach Deb on the map of breakthrough innovation and technology. It placed her top  of mind with business owners, leaders and influencers worldwide.

Presenters:

Speaker: Rich Brooks, President, flyte new media
Rich Brooks is founder and president of flyte new media, a Web design and Internet marketing firm in Portland, Maine. His monthly flyte log email newsletter and company blog focus on Web marketing topics such as search engine optimization, blogs, social media, email marketing, and building Web sites that sell. He is currently an Expert Blogger at FastCompany.com and a regular contributor at SocialMediaExaminer.com.

Topic: Blogging 201: Make Your Blog a Lead Generation Machine
This session is for businesses and non-profits that already have a blog, but are looking to turn it into a powerful lead generation machine. Rich will show you how to increase the search engine visibility of your blog, how to better syndicate its content, how to drive more traffic to it, and how to convert that traffic into business. With a popular marketing blog that often ranks near the top of Google searches for targeted keywords, you’re sure to come away from this session with tools to make your own blog a lead generation machine. (If you’re just getting started, be sure to check out the Blogging 101 sesssion.)

Speaker: Chris Cavallari, New Media Producer, Videographer, Filmocity Productions
Chris Cavallari is an Award Winning Cinematographer and New Media Producer. He has over 15 years of experience in the film, video, television, and new media fields, and has a client list that includes YES Network, Verizon, ESPN, RNN, and AT&T. Chris specializes in producing web based content for small to mid-sized business, non-profits, and environmental organizations.

Topic: Creating, Publishing and Marketing Online Video
Chris gives insight into the ever expanding world of social video. The convergence of television, magazines, movies, music, and books with social networking and mobile technology is forcing creators and users alike to re-imagine how they create and consume media. Businesses have the ability to leverage this convergence, but only if they have the knowledge, time, and skill to do so. This talk covers not only the basics of how and why social video is important to business, but also how businesses can take advantage of this budding medium.

Speaker: Chrystie Corns, President, Thirteen Thirty Marketing
Chrystie Corns is the President & Chief Marketing Strategist for Thirteen Thirty Marketing (www.thirteenthirty.com) a Portland, Maine – based internet marketing & social media consultancy. As president, Chrystie, uses her professional experience in the areas of Search Engine Optimization, Social Marketing, and Branding to implement marketing strategies for small businesses, start-ups and entrepreneurs. Chrystie, also educates real estate agents about Social Media through The Real Estate Learning Group.

Topic: Social Networking 101: An Introduction to Twitter and Facebook
If you’re just getting started in all this “social media stuff” and aren’t sure where to start, this is your session. Chrystie will explain the basics of Twitter and Facebook, how to set up accounts, start connecting with people, and how to use these tools to grow your business. It’s the perfect starting point for beginners or people who just need to brush up on the basics. If you want to go deeper, be sure to check out Facebook 201 and Twitter 201 later in the day.

Speaker: Sarah Hines, Problem Solver, Shines & Jecker Laboratories
Sarah Hines is a Problem Solver. Yup, that’s her title. As co-founder of Shines & Jecker Laboratories in Portland, Sarah (aka Shines) is helping people and organizations define and refine their web goals and then implements them into useful, elegant, goal-oriented websites.

Topic: Who Hangs Out Where? Finding Your Audience Across Social Media Platforms
You may know you want to target your Social Media strategy, but have you considered whether your audience is more concentrated on Facebook, Twitter, or even Ning? This presentation will take you through the distinct audiences and demographics of various popular Social Media platforms (Twitter, Facebook, LinkedIn, Ning, among others). You’ll better understand why to prioritize specific platforms to focus your Social Media efforts so you can get the most bang for your buck.

Speaker: Jaica Kinsman, President, J. Kinsman Studios
Jaica is a user experience architect fascinated by the social web. Her company J Kinsman Studios focuses on user-centric solutions and interactive media experiences that spark conversation, increase brand awareness and drive traffic. Kinsman is a graduate of Bowdoin College and resides in Portland, ME. Jaica is responsible for internet marketing and community engagement for the Guiding Stars Licensing Company.

Topic: Facebook 201: Take Your Facebook Marketing to the Next Level
So you’re on Facebook, and maybe you have a page for your business…now what? In this session, Jaica will show you some of the advanced techniques for building you business, your brand, and your personal profile on Facebook. You’ll learn about powerful landing pages, Facebook targeted advertising, engaging your community and more. Everything you need to move ahead of the pack and build a community on Facebook that will build your business. If you’re just getting started, check out the Social Networking 101: An Introduction to Twitter and Facebook first.

Mike Lewis

Speaker: Mike Lewis, VP of Marketing, Awarness
Mike is an entrepreneur & marketer that helps B-to-B technology companies realize the benefits of social media as a marketing vehicle to improve awareness and generate demand. He is a new dad, a passionate Boston sports fan, and a social media geek. Mike is also the Vice President of Marketing at Awareness, Inc.

Topic: Overcoming the 5 Challenges of Social Media Marketing
This online marketing session will focus on the 5 most common Social Media challenges faced by the world’s most successful brands.  You will hear stories of social media failures, successes and of course actionable strategies you can apply to your social media programs today.

Speaker: Carole Mahoney, President & CEO, Mahoney Internet Marketing
Carole Mahoney is currently President & CEO of Portland based Mahoney Internet Marketing- an internet marketing firm focused on customer experience mapping and web analytics to help marketers harness the power of the internet in their marketing programs.

She graduated Magna cum laude from Franklin Pierce University with a BS in Marketing and Business Management and is currently pursuing certification with the Web Analytics Association.

Topic: How to Use LinkedIn to Build Your Network and Your Business
In this fast-moving presentation, Carole will show you the ins and outs of LinkedIn. How to build a compelling profile, how to connect with prospects, customers and vendors, how to establish your expertise, and how to drive more traffic to your web site or blog. Whether your LinkedIn account is lively, dormant or non-existent, you’ll come away with tips and advice that you can put to work today.

Speaker: Amanda O’Brien, VP of Marketing, Hall Web Services
Originally from Peaks Island, Maine, Amanda headed to the University of New Hampshire to study Communications before returning to Maine. She manages Hall’s marketing department and is responsible for marketing services including marketing strategy, implementation, fulfillment, training and validation for corporate clients.

Topic: Is Any of This Social Media Stuff Working? Social Media ROI (Return on Investment)
In this session we will take an analytical approach to social media. Is all of this tweeting, Facebooking and blogging really helping to move your bottom line? We will discuss tools to measure your social media success so you can determine if you are helping or hurting your business. We will also discuss more fun things like if and when you need a social media policy, key elements to creating a social media strategy and how to get some of your time back with tools to make your participation in social media sites less time consuming.

Speaker: Nicole Ouellette, Owner, Breaking Even Communications
Nicole moved to Ellsworth in the fall of 2007 to work for The Ellsworth American and Mount Desert Islander newspapers on their websites.
She learned about the technical workings of websites, but also recruited bloggers, created podcasts and photo galleries, edited video, designed internet ads, sold website advertising, used social media to promote content, and wrote news stories.

Nicole began the Breaking Even blog in October 2007, which became a daily blog in January 2008. It was around that time that a local business woman asked Nicole for help with her blog, and Breaking Even Communications was born. The internet marketing and web content creation company grew and Nicole was able to take the business full time in May 2009.

Topic: Blogging 101: A Beginner’s Guide to Business Blogging
If you haven’t yet started blogging, or you haven’t really got the hang of it yet, this is the course for you. Nicole will show you the benefits of having a blog, how to get it started, where to host it, and how to make it a powerful part of your marketing and lead generation campaigns. If you’re already up and running with a blog and looking for something more advanced, be sure to check out the Blogging 201 session.

Speaker: Derek Rice, Rice Media Services
Derek is a stumbler. After grad school, he stumbled into trade publishing. From there, he stumbled into PR and marketing. This led to another stumble into social media marketing. As a social media marketer and community manager, Derek helps brands build and nurture their online presence and align their social media strategies with their “traditional” PR and marketing efforts.

Topic: Building Online Communities

Some brands do social media well. Others don’t (or don’t do it at all). Those who do it well tend to have a dedicated person – a community manager – who oversees all their social media efforts. Whether an established or new brand, there are challenges to building a successful online presence, and knowing what to look for can help overcome those challenges – or avoid them altogether. Attendees will walk away with an easy-to-follow roadmap based on the top 10 social media lessons I’ve learned as a community manager.

Speaker: Corissa St. Laurent, Constant Contact
Corissa St. Laurent is a public relations and relationship marketing expert with more than 10 years experience creating powerful new media marketing and brand campaigns. Being a social butterfly her whole life, Corissa weaves her penchant for making friends and building relationships with her business development, technology, and leadership skills in helping others better understand the world of new media marketing communications. As the Regional Development Director for Constant Contact in New England, she helps small businesses, non profits and associations learn how to build lasting relationships through email marketing, social media marketing, online surveying and event marketing through her lively presentations and workshops.

Topic: The Power of Email and Social Media Marketing
In today’s marketing world, it’s vital to build relationships and share value with people online. Through easily accessible and cost-effective tools, you can turn your organization or business into a powerful and trusted resource. In this workshop, you’ll learn how an integrated approach to online marketing, including email and social media, can help move your organization forward, connecting you deeply to your members, volunteers, customers and clients, and more broadly to new prospects. You will learn the best practices of email and social media market

ing, and how to use them in your business planning and strategy to achieve specific goals. You’ll learn how to easily integrate email and social media to best leverage these powerful tools in order to save you valuable time and effort. Join me for this powerful workshop and I’ll help you grow your organization to new heights!

Speaker: Alex Steed, Consultant to Non-Profits
From having worked with many online advocacy organizations – on the local to national to international levels – to having taught about Internet-aided activism at USM, Steed is interested in using the Internet to make positive social change. Having worked on grassroots efforts with organizations and businesses small and large, he strongly believes in the powerful organizing prowess of the web. Focused on strengthening communities with Internet technologies, he strives to be on the cutting edge of innovations that support progressive togetherness.

Topic: Social Media for Non-Profits
Non-profits have their own challenges and opportunities within social media. Alex will talk about how to get your stakeholders involved, using social media tools for grass root movements, and how to integrate social media campaigns into off line campaigns for maximum impact.

Speaker: Sarah Wallace, Chief Writer, Social Media Writing Services
Sarah Wallace works as a freelance writer specializing in social media writing services. She helps clients with their blogs, Facebook, Twitter, e-newsletters, web copy, Search Engine Optimization and press releases. In addition to performing these services, Wallace also provides editing, consulting and monitoring/analysis.

Wallace has spent the past two decades writing for both print and web and has worked for organizations such as the Smithsonian, KPMG and PBS. Her current client list includes national brands in a variety of industries. She is also a guest blogger for the Guiding Stars website.

Topic: Writing a Social Media Policy for Your Company
Social media is becoming an important part of almost every company and non-profit, but how do you reign in employees who maybe “oversharing” or saying bad things about your company? Who owns the corporate Twitter account? Who can say what on Facebook or the company blog? Sarah will help you create a social media policy that fits your business.